The ‘Love Water’ campaign aims to raise awareness of the importance of water and the role everyone plays in protecting it. Love Water is a coalition of more than 40 water companies, green groups and charities joining together to work with businesses and consumers to tackle issues such as pollution and water wastage. The long-term campaign will feature events and initiatives, such as beach and river cleans-ups and water saving projects, designed to engage the public and encourage them to enjoy water and the environment. ‘Love Water’ is also inviting businesses and other companies to get involved by supporting the campaign through promotional activity while pledging to do their bit to save water and protect the environment by reducing pollution and waste. Read more here